Rankings Food, drinks & restaurants Puuilo
Puuilo
77
15070100
A view of the same findings, not a new score. How it works
A strong score: the model found few serious problems, but analysts see limited upside from here.
Biggest deductions
- Multiples vs own history−6
- Absolute price level−3
- Competition and consumer−3
Strengths
- Raised guidance+3
- Pricing power and rising returns+2
How the score is built
From 100 to 77, step by step: points off for the business, the price and the cracks, back for documented strengths, then three data adjustments.
Start
Score
Hover or select a step to see what drove it. Steps with findings open them below.
Key numbers
As of 3 Nov 2026. Analyst targets tend to be optimistic; read upside as a hint, not a forecast.
- Price
- 18.46 EUR
- Median analyst target
- 18.20 EUR
- Upside to median
- −1.4%
- Analysts
- 4
- Target range
- 15.50 – 19.10 EUR
- 52-week change
- +32%
- P/E (trailing)
- 24.0
- Forward P/E
- 21.1
- PEG
- 1.21
Findings
Every deduction and every plus, with its source. Open a step to read them.
Business
Is the company getting stronger, not just bigger? · 2 findings−3 of −30
- −2Moat and source of growthAlmost all growth is in Finland via new stores (three opened in the first half, eight planned in Finland in the year); with an already nationwide network there are fewer white spots, and the department store concept (building materials, car, garden, leisure) has low differentiation against Finnish chains such as Motonet, Tokmanni and the building supply stores.
- −1Capital allocationDividends (EUR 57.3m TTM) plus buybacks (4.9m) equal the whole of FCF after leasing (approx. EUR 61.6m), and in the 2025/26 financial year the payout ratio was 105%; equity is only EUR 75m vs 167m in debt incl. leasing.
Price
Today's multiples against the company's own history and its peers. · 3 findings−10 of −35
- −6Multiples vs own historyForward P/E 18.9 is above its entire own history (14.7–17.4 in 2022–2026), and EV/EBIT 17.6 is above the range 13.2–17.2. Trailing P/E 21.8 vs 15.2–21.3. The share price is up 40% since January.
- −1PeersForward P/E 18.9 vs 9.7 for Tokmanni and 18.4 for Kesko; the premium to the nearest Finnish discount competitor is large, but partly justified by an operating margin of 18% vs Tokmanni's about 5%.
- −3Absolute price levelFCF yield after leasing about 4.3% (P/FCF about 23) and earnings yield 4.6%; the analysts' median price target (18.20 EUR) is only 7% above the share price.
Cracks
Cash flow, customers, debt, insiders, guidance and what sits behind the headline numbers. · 2 findings−5 of −35
- −3Competition and consumerAll earnings come from the Finnish consumer, and competitor Tokmanni is running a low-price programme; Tokmanni's like-for-like was only +0.3% in Q2, so the market is under pressure.
- −2Execution in SwedenSwedish pilot with about 10 stores (Örebro late 2026, Sundsvall in 2027): Inderes points to more and larger competitors with denser store networks, difficult store locations and campaigns that press the margin, and does not expect significant profit from Sweden in the strategy period to 2030. The expansion raises the cost base and forecast uncertainty.
Plus
Only documented strengths. · 2 findings+5 of +15
- +3Raised guidancePositive profit warning 1/9: 2026 guidance raised to revenue 495–515m EUR (from 480–510) and adjusted EBITA 87–97m EUR (from 80–90); Q2 revenue +12.8%, like-for-like +6.1% and adjusted EBITA +19.8%.
- +2Pricing power and rising returnsThe gross margin has risen from 35.0% to 39.0% since 2022/23 (39.2% in Q2 driven by own brands), the operating margin from 15.9% to 18.2% and ROIC from 22% to 33% – stronger, not just bigger.
Caveats
What the score does not capture, or where the data is weak.
Low-price retail does not fit in the industry list (placed under food/consumer like Tokmanni). Fiscal year February-January; Q2 = May-July 2026. Stockanalysis' FCF (EUR 77.7m TTM) is before lease payments of EUR 16.1m; corrected FCF is about EUR 61.6m (P/FCF about 23). P/B (18.9) is meaningless due to low equity after high dividends. Only 4 analysts. Insider trades and ownership structure not investigated.
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