Rankings Tech hardware & optics Apple
Apple
40
15070100
A view of the same findings, not a new score. How it works
The model found several serious problems. That does not mean the stock will fall.
Biggest deductions
- Multiples vs own history−24
- Macro / tariffs−5
- Customers are shifting−4
Strengths
- Net cash+2
- Buybacks+2
How the score is built
From 100 to 40, step by step: points off for the business, the price and the cracks, back for documented strengths, then three data adjustments.
Start
Score
Hover or select a step to see what drove it. Steps with findings open them below.
Key numbers
As of 2 Nov 2026. Analyst targets tend to be optimistic; read upside as a hint, not a forecast.
- Price
- 338.32 USD
- Median analyst target
- 340.00 USD
- Upside to median
- +0.5%
- Analysts
- 43
- Target range
- 250.00 – 405.00 USD
- 52-week change
- +25%
- P/E (trailing)
- 37.7
- Forward P/E
- 35.6
- PEG
- 3.34
Findings
Every deduction and every plus, with its source. Open a step to read them.
Business
Is the company getting stronger, not just bigger? · 2 findings−5 of −30
- −2Quality of growthiPhone accounts for 53% of revenue ($245bn of 467bn TTM), and this year's +14% growth is the iPhone cycle; analysts expect only EPS +9% next fiscal year.
- −3Future segmentApple is behind in AI: the new Siri only arrived in June 2026 after a two-year delay and hands the hardest tasks to Google's Gemini.
Price
Today's multiples against the company's own history and its peers. · 1 finding−24 of −35
- −24Multiples vs own historyP/E 39 vs 24–37 in 2021–25; forward 37; EV/EBITDA 29 is the highest in the period (18–26); P/FCF 36. The analysts' price target ($328) is below the share price.
Cracks
Cash flow, customers, debt, insiders, guidance and what sits behind the headline numbers. · 5 findings−18 of −35
- −5Macro / tariffsAbout 90% of iPhones are assembled in China; tariffs could cost up to $10bn a year.
- −4Customers are shiftingFalling iPhone shipments in China; customers are moving to Huawei and other local brands.
- −4Input costsMemory prices are rising sharply ('a 100-year flood' according to Cook); Apple guides a lower gross margin for the September quarter and has reluctantly raised iPad and Mac prices.
- −3Lawsuits / regulationThe DOJ's antitrust case against Apple is still running (settlement talks), and the DOJ has appealed the ruling that lets Google keep making its multi-billion payments (about $20bn a year) for search on the iPhone.
- −2ManagementCEO change: John Ternus succeeded Tim Cook as CEO on 1/9/2026 amid an AI lag and margin pressure; execution is untested.
Plus
Only documented strengths. · 2 findings+4 of +15
- +2
- +2
Caveats
What the score does not capture, or where the data is weak.
Record-high multiples for 9–13% growth; new CEO (Ternus) from 1/9/2026; memory prices squeeze the gross margin; Q4 results 29/10
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