Rankings Food, drinks & restaurants Coca-Cola
Coca-Cola
55
15070100
A view of the same findings, not a new score. How it works
A good business with a real question mark: the price, a crack, or both.
Biggest deductions
- Multiples vs own history and peers−20
- Lawsuits (IRS)−5
- Insider trading−4
Strengths
- Diversified base+3
- Raised guidance+2
- Dividend+2
How the score is built
From 100 to 55, step by step: points off for the business, the price and the cracks, back for documented strengths, then three data adjustments.
Start
Score
Hover or select a step to see what drove it. Steps with findings open them below.
Key numbers
As of 2 Nov 2026. Analyst targets tend to be optimistic; read upside as a hint, not a forecast.
- Price
- 95.83 USD
- Median analyst target
- 100.00 USD
- Upside to median
- +4.4%
- Analysts
- 25
- Target range
- 80.00 – 106.00 USD
- 52-week change
- +39%
- P/E (trailing)
- 28.3
- Forward P/E
- 27.6
- PEG
- 3.84
Findings
Every deduction and every plus, with its source. Open a step to read them.
Business
Is the company getting stronger, not just bigger? · 1 finding−2 of −30
- −2Quality of growthQ2 volume (+5%) was lifted by the World Cup campaign, and concentrate sales rose only 4%. Analysts expect revenue +0.3% in 2027 and EPS +6.8%, so the strong 2026 looks like a peak. The margin (31.9% vs 28.7% in 2021) and ROIC (20.1% vs 16.2%) are still rising, though, so the business is stronger, not just bigger.
Price
Today's multiples against the company's own history and its peers. · 1 finding−20 of −35
- −20Multiples vs own history and peersThe forward P/E of 25.7 is at the top of its own 21.4–25.7 range (2021–25), and EV/EBITDA of 23.7 is above the 19.4–22.4 range. Trailing P/E 26.2 (22.9–28.8) and P/FCF 26.2 (22.7–28.9 excluding the distorted 2024–25) are within the range. NTM EV/EBITDA of about 21x is about 65% above PepsiCo (12.9x) and Keurig Dr Pepper (10.9x), and the stock is up 33% in a year. (The old list counted PEG here, which has been removed.)
Cracks
Cash flow, customers, debt, insiders, guidance and what sits behind the headline numbers. · 4 findings−13 of −35
- −5Lawsuits (IRS)The IRS transfer-pricing case: Coca-Cola owes about $6bn incl. interest for 2007–09 (deposited), and the same method applied to 2010–25 could cost about $14bn more. The case was argued orally in the 11th Circuit on 25/6/2026, where the judges seemed receptive to Coca-Cola. No ruling yet.
- −4Insider tradingLarge, persistent insider selling with no purchases: chairman (and CEO until 31/3) James Quincey has sold about $119m in 2026 ($19.8m in March, 15.8m in May, 35.6m in June and 47.5m in July), CFO John Murphy $13.3m, EVP Jennifer Mann about $26m and the head of Latin America about $19m. Mostly option-related, but over $200m in total since March.
- −2Customers are shiftingGLP-1 drugs and the US anti-sugar movement (MAHA) are a long-term threat to soft drinks; CEO Henrique Braun had to address the GLP-1 headwind at the AGM. Volume is still growing, though, and Coca-Cola Zero Sugar grew 13% in Q1.
- −2Macro and currencyCurrency contributed 4 percentage points of EPS growth in Q2 (comparable EPS +11%, i.e. about 7% ex currency) and 2 points of operating profit. Growth is driven by emerging markets, so a stronger dollar could quickly reverse the tailwind.
Plus
Only documented strengths. · 3 findings+7 of +15
- +2Raised guidanceFull-year guidance raised in July: organic growth about 5% (previously 4–5%) and comparable EPS growth of 9–10% (previously 8–9%); market share gained in non-alcoholic beverages.
- +3Diversified baseSold in over 200 countries through a network of independent bottlers; no dominant customer.
- +2Dividend64 consecutive years of dividend increases; payout ratio 64%. FCF guidance for 2026 is about $12.4bn vs dividends of about $9bn and only small buybacks. The FCF dip in 2024–25 ($4.7bn and 5.3bn) was due to one-off payments (the IRS deposit and the fairlife purchase price), not operations.
Caveats
What the score does not capture, or where the data is weak.
Expensive against own history and peers, with only about 9% upside to the average price target. The IRS case (about $14bn extra for 2010–25) awaits a ruling from the 11th Circuit after oral argument on 25/6. Q2 growth was lifted by the football World Cup and 4 points of currency tailwind on EPS. Q3 results around 20/10.
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